Building a Creative Organizational Culture


Without creative thought processes in your organization, you end up with this...

Creativity at Google

Academic Research

Amabile, T. M., Conti, R., Coon, H., Lazenby, J., & Herron, M. (1996). Assessing the work environment for creativity. Academy of management journal39(5), 1154-1184.

Oldham, G. R., & Cummings, A. (1996). Employee creativity: Personal and contextual factors at work. Academy of management journal39(3), 607-634.

Shin, S. J., & Zhou, J. (2003). Transformational leadership, conservation, and creativity: Evidence from Korea. Academy of management Journal46(6), 703-714.


Articles for Managers

Does diversity actually increase creativity?

Want a team to be creative? Make it diverse

Why diverse teams are more creative

Click here to evaluate Billy Obenauer's guest lecture on building a creative organizational culture.